Month: December 2014

Project 9 Design Portfolio

Portfolio (


Project Corrections / Time Spent:

I spent over 3 hours making corrections and changes to my previous projects. Many of the corrections involved putting more space between objects. I redid the text and images on my montage project. I put the text together so that it would be easier to read. I did some small space adjustment on titles on the brochure and web page. I adjusted the spacing on the logos and the size of the text on the middle logo. I added some padding on the event ad project around the text. On the Photography project I adjusted the text colors so that it would be easier to read. Also adjusted text size to that things align. On the flier project I put more emphasis on “Graduate leadership conference.” I also adjusted the alignment and spacing and added a subtle drop shadow on the title.

Message: I want to showcase my work in a professional way.  I also wanted showcasing my company Iris Visual productions. I want to show off my unique design style in a clean minimalist way.

Audience: Potential client and employers.

Top Thing Learned: I learned an excellent workflow between programs and how to use master pages in my design.

Future application of Visual Media: I will use the design skills that I have learned in this course on everything that I design. These skills will transfer over to videography.

Color scheme and color names: Monochromatic, blue

Title Font Name & Category: Futura Std – sans serif

Copy Font Name & Category: Bodoni Mt – Oldstyle

Thumbnails of Images used:


Sources (Links to images on orginal websites):

Project 8: Brochure





Video Showcase

Process (Programs, Tools, Skills):

The first thing I did was work to create the logo for the company. I knew that the logo colors and style would inform my design choices for the rest of the document. I designed a logo in Illustrator and then showed it to my parents (the business owners). They wanted a logo where I worked in their slogan somehow. There slogan is “We shine a light on your smile.” I redesigned the logo and combined a lighthouse and a tooth. This works especially well because it goes with the lighthouse design themes that they also have in their office. Once I finished tweaking the design I started to work on the brochure.

I set up the brochure design in InDesign and set up the guides for the sections. I set up a three fold document. I kept a flat design style with slight gradients to give it a little contrast. I worked in different saturations of the colors from the logo. I removed the backgrounds from the photos in photoshop using the quick selection tool. I then used the refine dialogue to feather and adjust the selection. I placed the edited psd files into the document and for the photo of Dr. Fugal I wrapped the text around him. I used the wrap to alpha channel option. I placed a subtle watermark on one of the pages to give it some branding and character. After endless tweaking and over 13 versions of the document I finally came up with a document that folds accurately and looks professional.


I wanted to communicate a clear message about the company and what they do. This is a small business that really cares about you. They are not a mega production factory corporation like other dentist offices. He is a general dentist that can take care of your entire families needs, no matter big or small.


He is a general dentist and his main target audience is families. This brochure is mainly aimed at parents and single adults.

Top Thing Learned:

I have never designed a full professional brochure before so I learned many features of InDesign. I feel much more confident with the program now. I now know how to do text wrapping and have developed a good workflow.

Color scheme and color names:

Monochromatic, Blue

Title and Body Font Name & Category: Avenir LT STD, Sans serif

Logo Font Name & Category: Didot, Oldstyle

Word count: 530

Thumbnails of Images used:

IMG_7560 copy bigstock-Smiling-Family-Lying-In-Bed-To-6136767familySmiling1skinny-fiber-rocksteeth-whitening-tray

Sources (Links to images on original websites):

First photo is my own