Project 8: Brochure





Video Showcase

Process (Programs, Tools, Skills):

The first thing I did was work to create the logo for the company. I knew that the logo colors and style would inform my design choices for the rest of the document. I designed a logo in Illustrator and then showed it to my parents (the business owners). They wanted a logo where I worked in their slogan somehow. There slogan is “We shine a light on your smile.” I redesigned the logo and combined a lighthouse and a tooth. This works especially well because it goes with the lighthouse design themes that they also have in their office. Once I finished tweaking the design I started to work on the brochure.

I set up the brochure design in InDesign and set up the guides for the sections. I set up a three fold document. I kept a flat design style with slight gradients to give it a little contrast. I worked in different saturations of the colors from the logo. I removed the backgrounds from the photos in photoshop using the quick selection tool. I then used the refine dialogue to feather and adjust the selection. I placed the edited psd files into the document and for the photo of Dr. Fugal I wrapped the text around him. I used the wrap to alpha channel option. I placed a subtle watermark on one of the pages to give it some branding and character. After endless tweaking and over 13 versions of the document I finally came up with a document that folds accurately and looks professional.


I wanted to communicate a clear message about the company and what they do. This is a small business that really cares about you. They are not a mega production factory corporation like other dentist offices. He is a general dentist that can take care of your entire families needs, no matter big or small.


He is a general dentist and his main target audience is families. This brochure is mainly aimed at parents and single adults.

Top Thing Learned:

I have never designed a full professional brochure before so I learned many features of InDesign. I feel much more confident with the program now. I now know how to do text wrapping and have developed a good workflow.

Color scheme and color names:

Monochromatic, Blue

Title and Body Font Name & Category: Avenir LT STD, Sans serif

Logo Font Name & Category: Didot, Oldstyle

Word count: 530

Thumbnails of Images used:

IMG_7560 copy bigstock-Smiling-Family-Lying-In-Bed-To-6136767familySmiling1skinny-fiber-rocksteeth-whitening-tray

Sources (Links to images on original websites):

First photo is my own

One comment

  1. I like your brochure a lot. I really like your composition color scheme and logo. I like the lighthouse Idea for the slogan a lot and I like the blues you use that make it look professional. Your high quality pictures also make the whole brochure look great. Here is another brochure that uses a cool color scheme throughout. Here is Katie’s project


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